Privacy Policy

Last updated: April 9, 2026

This Privacy Policy explains how Midlife Women collects, uses, discloses, stores, and protects information when you access our website, use our platform, complete assessments, request services, or otherwise interact with us.

I. Scope and General Notice

This Privacy Policy applies to information collected through the Midlife Women website, portals, communications, and related services. It does not govern the separate privacy practices of independent clinical providers, pharmacies, laboratories, or other third parties except to the extent we expressly say otherwise.

Certain information handled by affiliated healthcare providers may also be subject to HIPAA, state medical privacy laws, or provider-specific notices of privacy practices.

II. Information We Collect

We may collect information directly from you, automatically, and from third parties.

Information you provide directly

name, email address, phone number, mailing information, and account credentials
assessment and intake responses, symptom information, preferences, and history you submit
payment and billing information processed through payment vendors
messages, support requests, uploaded documents, and survey responses

Information we collect automatically

IP address, device identifiers, browser type, operating system, and language settings
pages viewed, links clicked, sessions, referring URLs, and interaction patterns
diagnostic and performance data such as error logs and site speed information
cookie, analytics, and similar tracking data described below

Information we may receive from other sources

information from affiliated clinical partners, pharmacies, labs, or support vendors needed to coordinate services
information from analytics, fraud-prevention, advertising, or infrastructure providers
information from referral, affiliate, or partner sources where applicable

III. Notice of Privacy Practices and Cookies

Certain health information handled by affiliated licensed clinicians or affiliated professional entities may also be governed by a separate Notice of Privacy Practices. That notice may describe how protected health information is used and disclosed for treatment, payment, healthcare operations, legal compliance, and other purposes permitted by law, as well as how you may request access, amendment, accounting of disclosures, confidential communications, or additional restrictions where applicable.

Midlife Women's website privacy practices and cookie practices are described below. These site-level practices do not replace any provider-specific notice that may apply to clinical records or care delivery.

Cookies and Similar Technologies

We use cookies, local storage, pixel tags, web beacons, session tokens, and similar technologies to operate the platform, remember preferences, analyze usage, measure communications, and help detect misuse or fraud.

These technologies may include:

strictly necessary cookies used for security, login state, routing, and core functionality
preference cookies used to remember settings such as consent choices
analytics tools used to understand traffic, site performance, and usability
advertising or attribution technologies used on permitted educational pages only

You can control cookies in your browser settings. If you disable them, some features may not function correctly. Where legally required, we honor applicable browser privacy signals and consent choices.

Third-party tools

We may use third-party vendors such as payment processors, analytics tools, communications vendors, and technical monitoring services. Those tools may place their own cookies or similar identifiers as necessary for fraud prevention, security, and service delivery.

IV. How We Use Your Information

We may use your information for the following purposes:

to create and manage your account
to operate the website and platform
to process transactions and coordinate requested services
to route information to affiliated providers, pharmacies, labs, or support teams
to communicate with you about services, account activity, support, and operational notices
to improve the site, products, workflows, and user experience
to analyze usage, site performance, and service effectiveness
to detect, prevent, and investigate fraud, abuse, or security incidents
to personalize content and measure the effectiveness of permitted communications
to create aggregated or de-identified insights where lawful
to comply with legal, regulatory, contractual, and enforcement obligations

V. Disclosure of Your Information

We may disclose information as reasonably necessary to:

affiliated clinical providers and professional entities involved in your care or intake review
pharmacies, laboratories, testing providers, and operational vendors supporting requested services
payment processors and billing vendors
cloud infrastructure, communications, security, analytics, and technical support vendors
affiliates, successors, or acquirers in connection with a merger, sale, financing, or restructuring
government authorities, regulators, courts, or law enforcement when required by law or legal process
other parties where you direct us to share information or where you separately consent

We may also disclose de-identified or aggregated information without restriction where permitted by law.

VI. Your Choices and Controls

You may have choices regarding how we collect and use your information, including:

managing cookies through your browser or consent settings
opting out of marketing emails using the unsubscribe link in those emails
requesting account access, correction, deletion, or data portability where applicable
using available privacy controls such as Global Privacy Control where required by law

VII. Data Security

We use administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, and disclosure. These safeguards include encryption in transit, access controls, vendor restrictions, logging, and security monitoring.

No internet or storage system can be guaranteed to be completely secure. You use the platform and transmit information at your own risk.

VIII. Third-Party Platforms and Links

The platform may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party environments. We encourage you to review their privacy notices and legal terms separately.

IX. Children's Privacy

Midlife Women is not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors.

X. California Resident Privacy Rights

If you are a California resident, California privacy law may give you additional rights regarding certain personal information we collect, use, or disclose about you.

Depending on the information involved and applicable exemptions, those rights may include the right to know, access, correct, delete, opt out of certain sharing or sale activities, limit the use of sensitive personal information where applicable, and receive equal service without unlawful discrimination.

Some health-related information may be excluded from California privacy statutes when governed instead by HIPAA, medical privacy laws, or other legal exemptions.

To submit a California privacy request, contact help@midlifewomen.health. We may need to verify your identity and authority before fulfilling the request. Authorized agents may submit requests on your behalf where permitted by law, subject to verification requirements.

XI. Revisions to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the date at the top of this page. Your continued use of the platform after an updated version is posted constitutes your acknowledgment of the revised policy.

XII. Contact Information

Questions or requests regarding this Privacy Policy may be sent to help@midlifewomen.health.